The Ultimate Guide to Resizing Images for Social Media (2024)

Social media platforms crop aggressively when images do not match their preferred dimensions, which is why the right width, height, and aspect ratio matter so much. If you want to fix an image quickly, use the Resize Image tool for exact dimensions and the Crop Image tool when the framing also needs adjustment.

Why Dimensions Matter

Have you ever uploaded a beautiful photo to Instagram only to have the top of your head chopped off? Or posted a graphic to LinkedIn that looks blurry on mobile? This happens because every social media platform has specific "aspect ratios" and pixel dimensions they prefer. If you don't adhere to them, their algorithms will aggressively crop or compress your image.

Instagram Cheat Sheet

• Profile Picture: 320 x 320 px (1:1)
• Square Post: 1080 x 1080 px (1:1)
• Portrait Post: 1080 x 1350 px (4:5) - Highly Recommended for screen real estate!
• Stories / Reels: 1080 x 1920 px (9:16)

Facebook Cheat Sheet

• Profile Picture: 170 x 170 px
• Cover Photo: 851 x 315 px (Desktop), 640 x 360 px (Mobile) - Keep important text primarily in the center safe zone.
• Shared Image: 1200 x 630 px

Twitter / X Cheat Sheet

• Profile Picture: 400 x 400 px
• Header Photo: 1500 x 500 px
• In-Stream Image: 1600 x 900 px (16:9)

LinkedIn Cheat Sheet

• Company Logo: 300 x 300 px
• Cover Photo: 1128 x 191 px
• Blog Post Link Image: 1200 x 627 px

How to Resize Quickly

You don't need to memorize these numbers. Simply use our Resize Image tool. You can enter the exact pixel dimensions you need, or crop your image to the correct aspect ratio before resizing with the Crop Image tool.